Bhadrachalam is situated on the banks of Godavari River, is 161 kilometres from Rajahmundry and 201-km from Vijayawada. It is considered to be one of the greatest holy shrines in South India as Lord Rama lived here for some time.

The legend associated with this place is that a saint called "Bhadra", son of 'Meru', did penance here to have a 'darshan' of Lord Sri Rama and Sri Rama appeared before him and the name of 'Bhadrachalam' or 'Bhadradri' is derived from his name.